Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Operation Management DQ

Operation Management DQ

Q Class: Coca-Cola is a well-established consumer products company with a strong position in the global market. The sales of its core soda products have remained relatively stable for decades, yet the company has continued to grow and has remained extremely profitable. Discuss Coca-Cola’s history in light of the statement that “generating a steady stream of new products to market is extremely important to competitiveness.” Does Coca-Cola’s success disprove that statement? Is the company an exception to the rule or an example of its application?

View Related Questions

Solution Preview

Coca-Cola is one of the most successful businesses in the world. The Coca-Cola Company has been established in 1892 and since then it is successfully operating in the market. Unlike the other companies, the Coca-Cola Company emphasized more on the brand establishment than on the product diversification.